Erika Andersson – Senior Product Designer

Experience

10+ years

Available for work

4 jan 2027

Before the solution, you need to fully understand the problem. That's why I start every project with research and structure – and use AI throughout my process, from research and strategy to rapid prototyping in Lovable and documentation of design decisions and design systems. As a self-starter with plenty of grit and optimism, I always work to achieve the best outcomes for my clients and their users.

About me

10+

years of experience

With over 10 years of professional experience I've helped countless of clients improve their digital user experience.

20+

happy clients

Great projects and satisfied clients are always the main objective to me.

15+

different industries

I've worked with clients across many different industries.

Services

Research

Design

Development

UX Design & Research

Design is fundamentally about solving the right problems, in the right way. Therefore, I always prefer to start by understanding the problem as much as possible.

Service design

I've had the privilege of working with improving the experiences of both the user and employee by designing and optimizing an organization's operations to better support customer journeys.

Design System

I am very passionate about Design systems and had the opportunity to be part of creating one from scratch.

UI Design

This is where the magic happens and I bring all the pieces together to create an experience that is not only easy to use but also pleasurable.

Websites

I have experience designing a wide range of websites, from ecommerce and business to membership and intranet sites.

Apps

I have experience in designing mobile applications for both iOS and Android, as well as web applications tailored for the Windows platform.

No-code websites

I create simple websites with tools like Wordpress, Webflow, Wix, Framer etc.

Testimonials

"What I appreciate most about Erika is her exceptional sense of design and expertise in UX/UI, always delivering well-thought-out and user-friendly solutions. She is also highly proactive, finding ways forward even when the goal is unclear, making her invaluable to any project. Her positive energy is contagious and uplifts everyone around her, creating an inspiring work environment. I highly recommend her – she is a star both as a designer and as a colleague".

Petter Arvidsson

COO/CPO at Avy

"It is a pleasure working with Erika as she is very easy going, analytical, always happy and eager to learn new things. I’m more than happy to recommend Erika to any team and hope that I get the opportunity to work together again in the future!"

Roberto Chaves

UX Lead at Ericsson

”Erika has a sharp eye for design and a deep understanding of business logic — she creates websites that truly communicate and make a difference. She works with energy, independence, and always keeps the end goal in sight. On top of that, she’s simply a great person to work with. Highly recommended".

Henrik Svanqvist

Co-founder Avy

"Erika is one of the most talented individuals I've ever worked with. At the same time, she's a delightful colleague and a true team player. She is dedicated, curious, creative, communicative, and much more!"

Alexandra Nelson

UX designer at eBerry (Strawberry)

"Erika is one of those people you can always trust that she will do excellent design work. From user insights to wireframes, prototypes, and engaging UI, she excels at every step. It was a pleasure having her on the team".

Jacob Risbecker

Head of product at eBerry (Strawberry)

"Erika has been a tremendous help in launching my business. She offered professional insights while also listening to my ideas. She transformed my vague concepts into a website I'm extremely pleased with. I'm glad I chose to work with Erika and wholeheartedly recommend her".

Malin Bäckrud

CEO at Malin Bäckrud Fastighetsförmedling

“Erika always impressed me with the speed at which she understood what we were after and the thoroughness of her research to find the key to what the users wanted. Her designs are clear, consistent and easy to understand and I wouldn’t hesitate to work with her again".

Vaniah Elmström

Product Manager at eBerry (Strawberry)

Senior Product Designer helping product teams solve the right problems – with AI built in, not bolted on

Cases

Avy website

Avy platform